December 11, 2012
- Beyonce & Pepsi ink $50 million deal with a twist.
EACA Announces EURO EFFIES® Call for Entries
December 10, 2012
The official Call for Entries for the Euro Effies 2013, the Gold Standard in Marketing Communications Effectiveness Awards, was launched today by the EACA.
The EACA Euro Effies 2013 are open to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2012.
To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of marketing communications were key to the campaign's success.
The closing date for entries is 3pm (15h00) on Friday 19 April 2013. Winners will be officially announced at the Awards Gala in Brussels on 18 September and on the Euro Effies website www.euro-effie.com on 19 September 2013.
Judging takes place in two Rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on strategy, target market insights, choice and use of markeing communications and results. In Round 2 the creative element is also taken into consideration and makes up 20% of the final score. The judging will be chaired by Georges-Edouard Dias, Head of Digital at L’Oreal and will take place in Brussels.
The Euro Effies are organised by the European Association of Communications Agencies (EACA) in partnership with Euronews and with the support of The European Publishers’ Council, Print Power, TIME Fortune, WARC, Adforum.com, Procter & Gamble, Facebook, Nielsen, creativebrief & Viva Xpress Logistics.
The EFFIE award was created in 1968 by the New York AMA and is now celebrated in over 40 countries worldwide.
The Global Awards Announces 2012 Award Winners; McCann Health Earns Network of the Year
December 7, 2012
Langland, UK Named Global Healthcare Agency of the Year; Ogilvy, Germany Earns Grand Global
New York, NY – December 7, 2012: The Global Awards®, for the “World’s Best Healthcare Advertising™,” announced its 2012 award winners on Thursday December 6th at two international Global Awards presentations. The ceremonies took place in New York City, USA, and Sydney, Australia. McCann Health earned the title of Global Network of the Year with the agency garnering an impressive 5 Global Awards and 19 Finalist Certificates. The 2012 Global Awards Grand Jury also awarded one coveted Grand Global Award to Ogilvy, Germany, and honored Langland, UK with the 2012 Global Healthcare Agency of the Year for the second year in a row; with the agency taking home 3 Global Awards and 14 Finalist Certificates. In total, the 2012 Grand Jury recognized winners from 17 different countries with 39 Global Awards and 136 Finalists.
The Global Awards New York celebration took place yesterday evening at the Helen Mills Event Space & Theater, located at 137 West 26th Street. The evening kicked off with a celebratory cocktail reception and a print and video showcase of the 2012 award-winning work. 2012 Global Awards were presented by Michael Demetriades, Global Awards Executive Director, and Tom Domanico, Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus and other prominent Grand Jury members.
For the first time in the history of the Global Awards, the competition honored a network for its exemplary work with the title of Network of the Year. McCann Health took the lead in this year’s competition, taking home 5 Global Awards and 19 Finalist Certificates. The McCann Health offices honored include: McCann Health Australia, 2 Global Awards; McCann Health Communications/McCann Worldgroup Japan, McCann Health United Kingdom, and McCann HumanCare USA each received one Global Award. McCann Health Chairman John Cahill, and Global Creative Director Jeremy Perrott accepted the award on behalf of the network.
“Winning "international network" is an amazing achievement in any industry.
But to win this award from the Global Awards is a significant win that recognises more than hard work. In the most difficult discipline of all to be creative and innovative, this Global Award celebrates the diligence of a network committed to raising the bar of its industry’s product and at the same time celebrate the clients who not only demand we do this, but support and encourage us to deliver.
The Globals has also committed to being the premier award show in healthcare that sets standards, through industry leaders as judges and navigators as well as critics who know good from great and brilliant from best. Through the Globals, we are now seeing outstanding work across the board globally, not only in the conventional media but in new media, digital, viral integrated and interactive. This is what great shows do. Celebrate, recognise and encourage us all to do better.” - Jeremy Perrott
Ogilvy Germany was awarded the 2012 Grand Global Award for “Waiting. For Seven Years.” for client Foundation For Life - Organ Donation. The entry won in the Integrated (Mixed Media) Campaign category in the subcategory Communication to the Consumer: Social Commitment. This campaign demonstrated how hard it can be waiting for an organ donation by staging an extreme live-event. The event was held in a place where everybody hates waiting…at the train station. Passengers were confronted with Michael Stapf’s reality, a 27 years old dialysis patient, who has been waiting for a kidney for 7 years. A digital billboard at the platform was a call for action stating “Some of us are waiting longer…For an organ donation…Help with an organ donor card.” Creative credits include: Dr. Stephan Vogel, CCO; Tim Stübane and Birgit van den Valentyn, Creative Directors; Matthias Bauer and Johannes Jost, Art Directors; and Anke Roell, Copywriter.
“We are overwhelmed to win the prestigious Grand Global Award. But this award is not for us. This award goes to our friend and main actor Michael Stapf. He was thrilled, when he heard of it: 'Wow! I never won such an award! What is it?' Let's keep our fingers crossed that the campaign will have a long-term effect on Michael and all those who are still waiting.” – Birgit van den Valentyn & Tim Stuebane
Langland UK, in addition to earning the title Global Healthcare Agency of the Year for the second year in a row, the agency also received a total of 3 Global Awards, 2 Global Awards for client Haemophilia Clinical Trial “Hemen” in Illustration and Consumer-Integrated Media Campaign, and a Global Award for Abbott Nutrition “Appetite for Life” in Professional-Integrated Media Campaign. The agency also took home an impressive 14 Finalist Certificates.
Langland Creative Director, Andrew Spurgeon commented; “What can I say? Global Agency of the Year! It’s the ultimate headline, isn’t it? Receiving the inaugural award last year was amazing, and in so many ways paid testament to Langland’s growing reputation as the agency to watch. But scooping it for a second year just reinforces to me that what we’re doing is the right thing to do. Stand out, award-winning creative that makes our clients famous.”
Philip Chin, Langland’s Chief Executive had this to say, "To win ‘Global Agency of the Year' for the second year running further inspires us to produce creative work of the highest standard. We thank our clients for believing in us and in the work. The award is as much for them as it is for us. We also congratulate the other winners at this year’s show for setting the bar for great creative work.”
United Kingdom agencies received a total of 6 Global Awards, including Langland’s 3 Global Awards. McCann Health earned a Global Award for “McCann Health Brand Book” for McCann Health; Publicis Life Brands Resolute was honored with a Global Award for “Boards” for their client The Passage; and Random42 Medical Animation received a Global Award for “Amgen - Innovation in Biology” for client Amgen Oncology.
The United States earned 15 Global Awards. Arnold Worldwide was honored with 2 Global Awards for “Hidden C” for client Vertex, and “Terrie/Anthem/BrandonMarie” for Centers for Disease Control and Prevention; CAHG Chicago earned a Global Award for “Victrelis Video” for Victrelis; Doremus NY received a Global Award for “Bloodlines” for Johnson & Johnson Ortho Clinical Diagnostics; GdB earned a Global Award for “Gospel Choir” for Bair Paws; Gerbig, Snell, Weishiemer & Associates(GSW Worldwide) was recognized for “Lilly Oncology ‘The Moment” Video for Lilly Oncology; Greater Than One earned a Global Award for “Follow the Wings Campaign” for Lunesta; Grey Healthy People was awarded 3 Global Awards for “Yakuza Baby”, “Binky Babies”, and “Censored Nipple” all for client Playtex Infant Care; Harrison and Star received a Global Award for “Face of aBcc” for aBCC disease awareness; McCann HumanCare was honored with a Global Award for “Food / Exercise” for Tradjenta; McKee Wallwork Cleveland was recognized with a Global Award for “SLC Heart Song Campaign” for St Louis Children's Hospital; Pictures In a Row took home a Global Award for “The Innovation Lifecycle” for Thomson Reuters; and Pivot Design Inc. received a Global Award for “Igi V Therapeutic Play Kit” for client Baxter.
Australia was recognized with 5 Global Awards. McCann Health was honored with 2 Global Awards, one for “We never stop thinking” and the second for “Healthy Business Cards”; Saatchi & Saatchi Health Sydney earned 2 Global Awards for “Deflated Commuter” and “Feeling Let Down” for allergy awareness; and Ward6 received a Global Award for “My Style” for Levemir.
German agencies earned 4 Global Awards. Heye & Partner GmbH received a Global Award for “Psychenet Cinema Campaign” for Psychenet; Leo Burnett Frankfurt was honored with 3 Global Awards, two for “Tini” for Akustika Spezial, and one for “Don’t Get Fat Boy” for client Primetime Fitness.
Agencies from Italy and Japan each received 2 Global Awards. Sentrix Global Health Communication SRL Milan for “Fighting for Life” for Brilique; and Young & Rubicam Group Milan for “Danacol adopts a Village” for Danacol; Beacon Communications k.k. Tokyo for “Letter from Your Dog” for Previcox; and McCann Health Communications/McCann Worldgroup Tokyo for “Getting the point about DPNP” for client Cymbalta.
The Global Awards Grand Jury honored Canada, France, Spain, and New Zealand, each with one Global Award. Anderson DDB Health & Lifestyle Toronto for “Snips & Knots” for Mirena; FMAD Paris for “Idonthideanymore” for client Association Pour la Lutte Contre le Psoriasis; HCBCN Barcelona for “Any Given Day” for Opti-Free Pure Moist; and Insight NZ Ltd. for “Clay Tablet iPad” for Insight NZ.
The Global Awards, and Bravo!, a committee of Australian healthcare professionals with representation from healthcare agencies and the Communications Council of Australia also hosted a Global Awards ceremony in Sydney, Australia on December 6th. The celebration took place at Sydney Museum of Contemporary Art, located in the historic Rocks district overlooking Sydney Harbour. Global Award winners and guests celebrated with cocktails and a showcase of this year’s award-winning works from the Asia/Pacific region, followed by an award presentation.
Now in its 18th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services. The Global Awards Advisory Board and Grand Jury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising.
All winning entries are featured at: http://www.theglobalawards.com/winners/2012/
All press inquiries are welcome and should be directed to Gayle Mandel: [email protected] Phone 212 643 4800.
About the Global Awards
Now in their 18th year, The Global Awards are dedicated to excellence in healthcare communications on an international basis.
International Awards Group, founded in 1957, organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Best Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising®; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/
November 16, 2012
New York Festivals 2013 International Advertising Awards Announces Call for Entries for The World’s Best Advertising
November 15, 2012
New York, NY – November 13, 2012: New York Festivals International Advertising Awards® announced its Call for Entries for the 2013 competition honoring the “World’s Best Advertising®.” Based on feedback from the 2012 Executive Jury, NYF totally restructured the International Advertising Awards competitions and categories to reflect the current work being produced globally.
The International Advertising Awards competition receives entries from 70 countries and recognizes work in all media in the following competitions: Avant-Garde, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio and Student.
In 2012, for the second year in a row, New York Festivals assembled an elite group of Worldwide Chief Creative Officers from the world’s most prominent ad agencies to participate on the liveExecutive Jury, moderated by Donald Gunn, the founder of the The Gunn Report, and Michael Conrad, president of the Berlin School of Creative Leadership. These high level creative officers gathered in one room to judge the final rounds of the NYF International Advertising Awards.
The Executive Jury evaluates each shortlisted entry selected by the online Grand Jury. The Grand Jury, comprised of 374 International Creative Directors, is the most diverse jury of any advertising competition in the world, and will select the ads that earn a place on the shortlist generated from the first two rounds of judging. The Executive Jury, comprised of 28 Worldwide Chief Creative Officers, will select ads from the shortlist during live judging sessions taking place in New York City April 27th – May 30th, 2013. This process ensures that each entry achieving Finalist status is given the hands-on attention it deserves. The 2013 Executive Jury and Grand Jury will be announced in the coming weeks.
The 2013 New York Show, NYF’s 2-day series of events, will begin on May 1st and will feature creative panel discussions, keynote speakers, networking events, the 2012 Executive Jury Press Conference, exhibits, and the May 2nd International Advertising Awards ceremony. All New York Show events and the 2013 awards gala will take place at the New York Public Library’s Beaux-Arts landmark Stephen A. Schwarzman building located at 455 Fifth Avenue in New York City.
Entries submitted before December 16th will receive a 10% discount on entry fees. The 2013 competition Entry Deadline is January 27th, all entries submitted after January 27th will be subject to a 15% late fee.
For more information on the 2013 competitions go to: Rules & Regulations or to enter go to Log In.
All press inquiries are welcome and should be directed to Gayle Mandel: [email protected] Ph: 1 212 643 4800
International Awards Group, founded in 1957, organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Best Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising™; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/