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• launched by The European Association of Communications Agencies (EACA)
• supported by Europe’s leading advertising and media agency network

The European Association of Communications Agencies (EACA), representing 85% of the €88 billion of advertising placed annually in Europe, is announcing a major pan-European campaign aimed at supporting young entrepreneurs. The service will launch in March 2013 in key European markets (UK, Germany, Poland, Italy and Spain) with plans to expand across Europe in subsequent years.

“This is my future” intends to inspire 500,000 new start-up businesses over the next three years. Based on the average “value added” per micro-business, this would deliver a gross added value of €33 million and nearly two million employed positions to the EU. The campaign will be supported by a budget of €2.2 million to be funded by private enterprise, venture capital and contributions in kind from partners.

Created in response to the increasingly negative mood prevalent in Europe resulting from the economic crisis and its impact on prospects for recovery and growth, “This is my future” is designed to provoke and inspire young people to take action for themselves and create a positive self-sustaining movement.

Explains Dominic Lyle, EACA Director General, “We have identified a very precise group to support: people planning to set up their own business but who have not yet done so. Recent research¹1 has shown that of the c.50% who are thinking of starting a business, only 5.8 % actually do. We call them the aspirers - latent young entrepreneurs. They are often held back by concerns over funding, red tape and their own ability to run a business. We plan on accelerating the journey from idea to action by providing a movement for young people, run by young people to help them overcome these barriers.”

Comments Moray MacLennon, President EACA and Chief Executive Worldwide M&C Saatchi, “We believe our initiative complements and expands existing offerings. It focuses on latent entrepreneurs, not those who have already decided to set up a business; it’s supported by a comprehensive, tailored communications campaign and brings together the might of Europe’s biggest media and communications agencies giving us a unique advantage in creating a demand for the service, both in the design of the online platform and its promotion.”

He added, “The EACA is uniquely placed in terms of skills and influence to devise and implement a communications campaign which engages young people. It can also build partnerships with governments and major international companies and organisations.”

The campaign comprises five key elements:

1. a web platform to transform ideas into action including a stream of content to nurture and grow the community; inspirational videos by successful young entrepreneurs; practical online tools to help overcome barriers, test ideas and preparation for the “start-up” world; offline “idea build” events to find like-minded people to start a business with. The site will aggregate the best resources to enable entrepreneurs to start up.
2. cross-European peer-to-peer mentoring to help overcome barriers to start-up.
3. a network of young entrepreneurs based in four hubs, initially in four markets, responsible for growing the network, nurturing membership and commercialising the site.
4. a communications programme to promote the web platform including TV/print; paid search and display space; PR and social activity supported by a TV/online film, “The Museum”, directed by young director, Edward Housden, to promote the website.
5. a portal linking to European and national young entrepreneurs, business advice and funding sites.

“This is my future” will be supported through partnerships with media and commercial organizations including:

• The European Magazine Media Association, The European Publishers’ Council (EPC), The Association of Commercial Television in Europe, The European Association of Television and Radio Sales Houses, Print Power
• Start Up Britain, JA-YE, Jeune, Wayra, Yes Network, Entrepreneur Envoy
• Google and Facebook

EPC Chairman, Francisco Pinto Balsemão, said: "New start-ups are essential for the future of Europe's struggling economy. Today's generation of school leavers and university graduates are faced with poor employment prospects. If we are to boost the economy, we need more entrepreneurs and those of us with the skills and know-how have a responsibility to lower down the ladder and pull these young people up. Europe's sophisticated and diverse media sector is ideally placed to do this. We in the EPC will play our part."Young entrepreneurs backing the campaign include:

• Rajeeb Dey, 26, founder/CEO of Enternships.com and co-founder of StartUp Britain – a national entrepreneurship campaign launched by Prime Minister David Cameron in March 2011
• Tomás Sánchez Colomer, 27, co-founder of ‘Teaching Building’; winner of 2011-2012 Enterprise Challenge at Madrid’s Inter-University National Competition of Entrepreneurs “Startup Program”; winner of the Intel Innovation awards at the 2012 JA-YE Europe Enterprise Challenge.
• Iacopo Deiuri is an aspiring young entrepreneur who during his experience in Company Programme (school year 2009/2010) created an innovative and ecological paper from algae. With some of his colleagues, he tried to start-up a real company, but experienced many difficulties in Italy.

"Any project or programme that encourages young people across Europe to start their own business is warmly welcomed by StartUp Britain. Young people are wired for enterprise; they are spotting gaps in the market, turning talent into turnover and doing so with a global mindset and easy comfort of using technology. We are delighted to support this EACA campaign that will encourage thousands more young people to become their own boss and chart their own future," said Emma Jones, co-founder of StartUp Britain.
The success of the campaign will be measured on the impact of the website, and the number of successful new business start-ups it inspires over the next three years.

http://www.thisismyfuture.eu/

1 Research has shown that 42% of Young people in the EU27 agree with the statement. EB Flash 319b

New York, NY – September 20, 2012: New York Festivals® International Advertising Awards, now in its 56th year of honoring the World’s Best Advertising™, announced their partnership with the Berlin School of Creative Leadership to offer an exclusive scholarship for New York Festivals Executive and Grand Jury Members, the “Helga and Michael Conrad Scholarship for New York Festivals Jury Members”.

“The industry of creative communications evolves at such a rapid pace, requiring the need to continue to learn and adapt. Berlin School’s “Helga and Michael Conrad Scholarship for New York Festivals Jury Members” speaks volumes in terms of its dedication to improving the industry standard and establishing stronger creative leadership as a result,” said Michael O’Rourke, President International Awards Group. “We’re honored to be part of this initiative, and share this excellent opportunity with our Executive and Grand Jury members.”

Today, effective leadership is critical to great work in all creative industries. The Berlin School’s mission is to “turn great creatives into great creative leaders”. And “having a creative CEO in every creative business” is the Berlin School’s vision.

“With our (fully paid) scholarship we want to globally spread the word amongst creative leaders about the Berlin School's successful mission "turning great creatives into great creative leaders" and at the same time of course we'd love to add another brilliant creative mind to our diverse classroom in March 2013. It’s so great we can do this with our friends from the New York Festivals for their outstanding group of global jury members.” Helga & Michael Conrad, President, Berlin School of Creative Leadership

This scholarship provides New York Festival International Advertising Awards Executive Jury and Grand Jury members the opportunity to attend the Berlin School’s part-time global Executive MBA Creative Leadership Program. The recipient of this scholarship will receive 53,000 Euro in tuition based support to attend the EMBA program starting March 10, 2013 in Berlin. Designed for busy professionals, the program can be completed in one to two years with 5 separate 2-week modules in Berlin, the USA, and Asia.

The application deadline for the “Helga and Michael Conrad Scholarship for New York Festivals Jury Members” is November 1st, 2012 and the scholarship winner will be announced on November 15th, 2012. New York Festivals International Advertising Awards Jury members (both current and past) may apply or they may nominate a leader from their agency.

The scholarship is open to all jury members who have served on New York Festivals International Advertising Awards juries. All applicants must have a Bachelors degree and entries will be reviewed by an esteemed panel of judges from the Berlin School. The winner will be chosen based on the strength of the candidate’s overall professional, academic, and personal profile. For more information please go to: http://www.berlin-school.com/programs/exec-mba-in-creative-leadership/scholarships/new-york-festivals-scholarship/

In 2012, Michael Conrad served as Executive Jury Moderator, with Donald Gunn, Founder of The Gunn Report, for the 55th Annual New York Festivals International Advertising Awards Executive Jury panel. The 2013 New York Festivals International Advertising Awards will begin accepting entries on November 5th, 2012.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

About International Awards Group

Founded in 1957, International Awards Group (IAG) organizes advertising and programming competitions for the following brands: AME Awards® for the World's Most Effective Advertising™; Midas Awards® for the World’s Best Work in Financial Marketing & Advertising™; The Global Awards® for the World's Best Healthcare Advertising™; New York Festivals®; World's Best Advertising™; World's Best Radio Programs™ and World's Best Television & Films™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.InternationalAwardsGroup.com.

The Berlin School of Creative Leadership provides advanced leadership education programs for creative industry professionals in advertising, entertainment, design, marketing, media and publishing. At the heart of the Berlin School is its Executive MBA in Creative Leadership program: a flexible, part-time, FIBAA accredited leadership development program with modules in Europe, North America and Asia. Designed with a global perspective and interdisciplinary structure, the EMBA curriculum blends practical academic concepts with relevant industry insights to help executives leverage their existing talents to lead their company more competitively and effectively. Since opening its doors in 2006 the Berlin School of Creative Leadership has enrolled over 160 participants from 50 countries. The Berlin School also offers other non-degree custom and open enrollment programs such as the Cannes Creative Leaders Program in conjunction with the Cannes Lions Festival. The Berlin School is a non-profit institute affiliated with Steinbeis University Berlin and collaborates closely with UCLA Anderson School of Business in Los Angeles and Hitostubashi University in Tokyo. Learn more at: www.berlin-school.com

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