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Industry

Do awards equal business? Let's ask McCann

July 31, 2013


Even experienced marketers only know one or two agencies, according to McCann chief executive Ash Farr. Winning awards helps put an agency on that limited radar – the trick is to convert...

OMNICOM AND PUBLICIS GROUPE TO MERGE

July 28, 2013


Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion / €17.7 billion Combined market capitalization of $35.1 billion / €26.5 billion • Brings toge…

WHISKAS LAUNCHES PARTNERSHIP WITH WWF TO HELP PROTECT TIGERS IN THE WILD

July 27, 2013


July sees the launch of a partnership between Whiskas, the UK’s number 1 cat care brand and WWF, a global expert in big cat conservation, to help protect the world’s wild tigers. Through the charity activation, which is the biggest in Whiskas’ history, Whiskas will raise fu…

Industry

July 23, 2013


Omnicom Group plots launch of third media agency network. Read more: http://bit.ly/161AVYG

Industry

July 16, 2013


Interpublic has rebranded its US and Indian out-of-home agencies as Rapport, promoted the UK chief executive of the agency, Roy Jeans, to global chief, and rehired Mike Cooper to run the US arm. Read more: http://bit.ly/17izBjc