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KSL MEDIA RECOMMENDS SHORTER TV MESSAGING AS PROVEN BY NIELSEN’S NEURO-COMPRESSION TECHNOLOGY RESEARCH STUDY

July 30, 2012


MORE TRADITIONAL ADVERTISERS WILL JUMP ON THIS BANDWAGON Los Angeles, July 27, 2012 – Based on technological findings from Nielsen’s neuro-compression technology research study, KSL Media, the second-largest independent media services company in the U.S., announced today that it …

Branded Content Marketing Association Launches North America Chapter

July 24, 2012


International Trade Organization Benefitting Content Owners and Creators Expands into North America NEW YORK--(BUSINESS WIRE)--The Branded Content Marketing Association (BCMA) announced its expansion into the United States, Canada and Mexico, steered by Doug Scott, President of OgilvyEnterta…

Industry

July 24, 2012


Aegis has entered into a majority stake joint venture with Chinese technology and digital marketing company, Beijing Adsit Technology, to set up iProspect in China, as it and WPP continue their acquisition spree. Read more: http://bit.ly/M7bu1a

International AME Awards Announces 2013 Call for Entries; AME Executive Director Alisun Armstrong Unveils Competition Updates

July 24, 2012


New categories launched: Social Benefit; Sports Promotion; Education; Branded Entertainment; Events; Games; Pop-up-Stores; Tablets and more. New York, NY – July 23, 2012: Now in its 19th year, the AME Awards® the World’s Best Award for Advertising & Marketing Effectivenes…

Industry

July 20, 2012


Publicis Groupe has reported a 19.6% rise in first-half pre-tax profits to €384m (£300m), despite the loss of the General Motors (GM) media contract and a slowdown in organic growth. Read more: http://bit.ly/NNAGZS