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TOMORROW AWARDS, NEWLY HOUSED UNDER THE ADC UMBRELLA, NAMES ZE MACFARLAND NEW DIRECTOR

August 8, 2012


Also, Monster Judges Lead By Robert Wong of Google NEW YORK—August 8, 2012—Ignacio Oreamuno, Executive Director of the Art Directors Club, today announced the Tomorrow Awards, now part of the ADC Global network, will be helmed by a new Director: Ze MacFarland—previously the…

Industry

August 6, 2012


Publicis Groupe has denied a report that it had been working with a group of banks on a $6bn ($3.8bn) bid for Interpublic (IPG), which would put it ahead of Omnicom as the world's second-largest advertising group. Read more: http://bit.ly/R9wa7M Heineken agrees deal for Tiger beer maker.…

KSL MEDIA RECOMMENDS SHORTER TV MESSAGING AS PROVEN BY NIELSEN’S NEURO-COMPRESSION TECHNOLOGY RESEARCH STUDY

July 30, 2012


MORE TRADITIONAL ADVERTISERS WILL JUMP ON THIS BANDWAGON Los Angeles, July 27, 2012 – Based on technological findings from Nielsen’s neuro-compression technology research study, KSL Media, the second-largest independent media services company in the U.S., announced today that it …

Branded Content Marketing Association Launches North America Chapter

July 24, 2012


International Trade Organization Benefitting Content Owners and Creators Expands into North America NEW YORK--(BUSINESS WIRE)--The Branded Content Marketing Association (BCMA) announced its expansion into the United States, Canada and Mexico, steered by Doug Scott, President of OgilvyEnterta…

Industry

July 24, 2012


Aegis has entered into a majority stake joint venture with Chinese technology and digital marketing company, Beijing Adsit Technology, to set up iProspect in China, as it and WPP continue their acquisition spree. Read more: http://bit.ly/M7bu1a