- Bartle Bogle Hegarty has promoted Mel Exon to the new role of chief digital officer.
- IPG Mediabrands hires BBDO execs to runnew content unit.
- Mindshare appoints L'Oréal's Winnie Lyn as Taiwan MD.
- Ogilvy China names Daniel Tao as MD of Beijing; Claudia Ma rises to vice president of consulting.
Tags: BBH, promoted, Mel Exon, chief digital officer, CDO, Bartle Bogle Hegarty, IPG Mediabrands Publishing, BBDO, CCO, chief operating officer, COO, chief creative officer, Mark Himmelsbach, Teddy Lynn, Mindshare Taiwan, MD, managing director, GroupM, Ogilvy China, Daniel Tao, Claudia Ma