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October 15, 2013


  • Media Storm hired Charlie Fiordalis as managing director of digital to lead the agency’s digital practices. Fiordalis will work across Media Storm’s accounts including FOX, FX and Food Network. He will be report to Andrea Kerr Redniss, Chief Activation Officer at Media Storm.
  • Sarah Hofstetter was promoted to CEO, 360i US, up from president. As CEO, she will lead 360i in the US, while retaining global leadership over the agency’s Brand Marketing practice. In addition, Jared Belsky was promoted to president, 360i US, replacing Hofstetter.
  • WPP’s Wing named Favio Ucedo as chief creative officer. Ucedo will be responsible for leading Wing’s creative teams for clients like Pantene, Downy, Cover Girl, Olay, DIRECTV, Eli Lilly, 3M, RadioShack and Red Lobster. Based in New York, he will report to Andrew Speyer, vice president/managing director of Wing.