AKQA promoted Matthew Bain, Geoff Northcott and Giles McCormack to international managing directors. They will report to AKQA's founder and CEO, Ajaz Ahmed. Bain joined AKQA in 2005, and has been running the Amsterdam office for the past six years. In his new role, he will be responsible for teams in the London, Amsterdam, Paris and Berlin offices. Northcott and McCormack have worked at AKQA for more than six years and will be responsible for developing client relations throughout Asia. The pair helped launch AKQA's Tokyo office and helped grow the agency's office in Portland, Ore.