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May 6, 2014


  • VivaKi has promoted Marco Bertozzi to the position of president of Audience on Demand, for Europe, Middle-East and Asia.
Read more: http://goo.gl/3IYwwB
  • Geometry Global, part of WPP, hired Carl Hartman as CEO of Geometry Global North America, reporting to global CEO Steve Harding. With over 20 years of cross-disciplinary experience spanning advertising, media and research, Hartman created and operates the WPP shopper marketing portal. In addition, he has been the WPP Team Leader for Kimberly-Clark for the past six and half years managing all marketing communications delivered by WPP companies globally. Hartman will continue in both of these roles along with the CEO position. Prior to that, Hartman served as director of integration at MEC where he led accounts like Cadbury Schweppes, Energizer, Playtex and Schick. Current Co-CEO Sheila Hartnett will take on the new position of chairman.