Branded entertainment agency, Brand Arc, has opened a New York office, and tapped Kevin F. McAuliffe as managing director. The founder of Universal Television Networks' branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As senior vice president, branded entertainment for NBCU Cable Entertainment, he oversaw original content strategy partnerships for brand clients across USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks. Based in Los Angeles, Brand Arc designs product integrations across TV, film, video games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech.
Ketchum hired Diana Garza Ciarlante as director of its Atlanta office.