August 9, 2012
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- Campbell-Ewald hires CMO.
- Marcus Fischer has returned to Carmichael Lynch in the newly created position of chief strategy officer-managing partner. Mr. Fischer joined the agency in 2003 and held a senior-level position in its brand-planning department before leaving in 2008 to assume the role of president at Minneapolis digital shop space150, where he was recently elevated to CEO. Mr. Fischer starts at Carmichael Lynch on August 13 and will be responsible for leading the agency's insights, product development, user experience, marketing analytics and overall brand strategy for all clients, as well as leading new business.