AAR Partners advises clients big and small to select the right marketing communications agency partner for business growth. Founded in 1980, AAR Partners is the leading search consultant in North America, serving clients globally through AAR affiliates in 11 countries.

AAR Partners is the most experienced consulting firm conducting agency reviews in the United States. In addition to managing more than 1,500 agency reviews for our clients during the past two decades, the firm's partners offer valuable insight and perspective based upon their personal experience as senior executives on both the client and agency sides of successful marketing relationships.
AAR is proud of the productive client-agency partnerships we have helped forge. It is testament to AAR's expertise that clients return to us again and again when they change jobs, launch new products, or when they require an additional agency with a specialized discipline such as multicultural advertising, interactive, direct marketing, public relations, event marketing and design & corporate identity.

We believe that a strong relationship between client and agency is one of the best ways to leverage the marketing budget. Our clients will attest that AAR is dedicated to building "win/win" client-agency partnerships.

The Advertising Agency Register began in the U.K. in 1975. Leslie Winthrop, working with the founder, introduced the concept to the U.S. in 1980 opening AAR North America in New York. Today, AAR Partners continues the tradition of matching clients with the right agencies for their business. The name change to AAR Partners reflects the wide range of consultancy services now offered at the request of our clients.

• Agency Search
  AAR will make sure you find the right marketing communications partner for your business in the categories of full service and integrated advertising, media planning & buying, direct marketing, interactive advertising, public relations, multicultural advertising, event marketing, and design & corporate identity.
  
  
• Management Consultancy Services
  In addition to creative and media reviews, AAR offers regional and global agency consolidation counsel, media management evaluation, relationship building ("client/agency marriage counseling"), compensation analysis and structuring. AAR knows the agency landscape and its players better than anyone. This knowledge and the fact that AAR is trusted by agency management, enables AAR to make deals that are fair to both client and agency.
  
  
• Client-Agency evaluation, management and measurement
  AAR is the exclusive North American licensee for the APRAIS® system. AAR Partners utilizes this online system to provide quantitative data for agency-client evaluations for all marketing communications relationships. AAR Partners helps identify any areas for improvement before they become relationship threatening. The APRAIS® system provides a fair, flexible and customizable tool for measuring performance based remuneration and valuable benchmarking data.
  
  
• Return on marketing investments:
  In partnership with Westhill Marketing Sciences, we can help clients measure and optimize the return on their marketing expenditures. By employing the MarCom SimulatorTM, clients can project the likely effect of alternative spending decisions. This service encompasses both measured and non-measured media as well as total marketing expenditures.

The New York office services clients from across North America and globally. International searches are conducted by working with affiliated AAR offices in London, Paris, Brussels, Madrid, Amsterdam, Dusseldorf, Sydney, Bangkok, Singapore and Hong Kong.

AAR serves a diverse group of clients with annual marketing budgets of $1 billion to $1 million. AAR Partners has served virtually every industry including consumer packaged goods, business-to-business, high tech and service industries. Some recent clients include:

AIG, Ameritech, Amway, Bacardi USA, Black & Decker, British Tourist Authority, Camelot Information Technologies, Datek Online, The Financial Times of London, The Great Atlantic & Pacific Tea Co., Tommy Hilfiger USA, The IAMS Company, Juno Online Services, Last Minute Network, National Education Association, New York Times Digital, Revlon, Roche Laboratories, Sentara Healthcare, Southeast Toyota Dealers, Sheetz, Skyjet, Subway Restaurants, Swissotel, The American Plastics Council, Wales Tourist Board.