AAI is Europe's leading advisory consultancy on advertising and marketing communications agencies. Last year, we completed more than 50 assignments for client marketing and procurement professionals. These assignments covered nearly 100 countries. We attended more than 200 meetings with agencies, including 78 pitch presentations - and spoke at 17 conferences, seminars and workshops. We helped to negotiate client/agency contracts with a billing value of more than $500m. Our core business is to help companies search for and select agencies.

Agency Assessments was started by David Wethey in 1988. We worked then, as we work now, for client companies only - to provide completely objective advice. We have no commercial relationship with agencies. AAI was set up originally to help clients select advertising agencies in the UK and Ireland. In the intervening 15 years our business has expanded dramatically in both size and scope. Our remit now covers the full spectrum of marketing communication agencies including advertising, direct marketing / integrated, promotions, digital marketing, PR, media, design, production specialists and brand consultancy. Our services cover all aspects of the agency client relationship and we are recognized experts in this field contributing frequently to conferences, seminars and workshops. We have undertaken numerous European and global assignments, and last year over 50% of our revenue was derived from international projects.