The Bedford Group, founded in 1986, is a strategic marketing management consulting firm with practices focused on agency partner selection and management and marketing organization design and optimization. Our solutions impact the fundamental business strategies of the clients we serve.

Our experience spans a range of industries, sectors and business lifecycles. We assist corporations in making significant changes to their marketing disciplines and operations in anticipation of, or in response to, shifts in their business and/or marketing environments. We have helped guide companies through countless mergers, strategic alliances and strategic realignments.

Partners have worked as agency executives in large and medium full-service agencies and as corporate marketing executives, running agency searches and directly managing relationships with agency partners. We are experienced with large global, often highly decentralized companies. This experience enables The Bedford Group to navigate complex corporate hierarchies and internal dynamics to implement effective marketing plans.

We believe in “Smart Empathy” — recognizing the realities of our clients’ company culture and business environment and aligning them with the most strategic and appropriate match of partners for effective marketing initiatives.

We consistently deliver practical solutions to our clients and, where possible, participate in the implementation.
We make every effort to exceed client expectations, giving clients more than they demand.

The Bedford Group provides the following on an engagement or retainer basis:

• Agency Search and Relationship Evaluation

• Advertising/Brand Partner Alignment

• Agency Performance Tools

• Agency Consolidation and Resource Management

• Compensation Review, Contract Architecture, and Negotiation

• Marketing Counsel and Management Support

• Marketing ROI Strategies and Benchmarks

The Bedford Group has worked with a wide range of companies on a variety of projects including complex agency searches, contract negotiations, relationship reviews, and strategic marketing management needs. Our clients are large, well-known organizations that span a range of industries including:

• Associations

• Fashion Apparel

• Cable/Broadband

• Financial Services

• Health Care

• Home Products

• Food Products

• Hospitality

• Insurance

• Manufacturing

• Pharmaceuticals

• Publishing

• Real Estate

• Retail

• Telecommunications

• Utilities/Energy

• Business-to-Business

• Business-to-Consumer

• Durables, Consumables, Services

• Start-up, Emerging, Declining

• Global, National, Regional