The Observatory 5th Floor, 3 Bunhill Row London, EC1Y 8YZ United Kingdom |
Phone 1: +44 (0)20 7847 4035 Fax: +44 (0)20 7847 4005 Country Phone Code: 44 WebSite: www.observatoryltd.com New Business Contact: Stuart Pocock or Lucinda Peniston-Baines, Managing Partners |
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Overview:
The Observatory maximises return on investment by helping brand-owners select ideal marketing communications agencies, and best engage with them to deliver the most powerful business-changing communications. We do this for domestic and international clients, and across all the marketing communications disciplines: Above-the-line - Brand Consultancy - Brand Content - Communications Planning - CRM - Design - Digital - Direct Response - Events - Experiential - Incentives - Integrated - Media Buying - Media Planning - Public Relations - Sales Promotion - Sponsorship - Viral. Philosophy: We act as the catalyst to unlock the power of your agency relationships. Services: Our combination of pragmatism, experience and research-driven processes lead to the best matched and most effective relationships. We deliver this through:
Our managing partners Lucinda Peniston-Baines: She has worked extensively across the Agency Management and Selection discipline since 2002 accruing a bank of domestic and international client experience having advised Microsoft UK, Lloyds TSB, VF Europe, HP Bulmer and Electrolux. Lucinda graduated in the early 90’s and worked agency-side in account management encompassing above-the-line and integrated experience, as well as brand consultancy. She has led account teams for advertising agencies including Grey and HHCL (now United). Stuart Pocock: He spent the last seven years consulting within this specialist category and created The Observatory in 2006. He has a wealth of domestic and international experience, being responsible for co-ordinating pitches for Sony Ericsson, Jaguar and Microsoft. Stuart started his career on the Client side with Goodyear Tyre and International Paints and entered the ad industry as a writer before moving into account handling and then planning. He spent 19 years running agencies in the UK, before moving into this arena in 1999. Our client experience The Observatory’s personnel have helped brands across most sectors, from retail to business-to-business. See our website for most recent clients, but historically they have included Debenhams, Gillette, Lee Jeans, Lloyds TSB, Microsoft, Sony Ericsson, and Scottish Widows, to name a few. Memberships and Affiliations
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