In the last five years, MPG has gone from covering two markets to 95
global markets located at strategic points all around the world.
With its strong roots in Spain, Portugal and France, it's been the
fastest growing media planning and communications network in Europe
since 2000. And with Charlie Rutman now leading the charge as CEO of
MPG North America, their client list continues to grow.
Maria Luisa Francoli, CEO of the MP network, attributes their
success to many factors. For one, MPG is a global network of local
teams that demonstrates entrepreneurial spirit on the home front yet a
high level of cooperation and knowledge sharing at the international
level. (RECMA awarded the network an A+ on that factor.)
Rutman, previously president of Carat USA and with many years
experience in the business, sees MPG's major strengths to be
accountability and business results for their clients and greater
knowledge and insights of the consumer and markets. And don't
underestimate the organization's commitment to service and
“ETDBW”--they pride themselves on being easy to do business with.
While offering a full range of communications solutions,
including digital and direct, content integration and creativity and
sports marketing, MPG also offers qualitative and quantitative research
tools and a strong analytic team for tapping into the consumer.
In fact, the consumer is at the core of their discipline. And
their successes with Volvo, Danone, Schering Plough and Royal Caribbean
Cruise Lines, to name a few, showcase their skills. With Royal
Caribbean they took a particularly creative and innovative approach to
reach a younger demographic, redefining the cruise category while
dramatically increasing bookings.
Helping their clients stay ahead of the curve, around the world, is what they like to do best.