Wren took over the helm of Omnicom Group Inc. almost 10 years ago and
has since led such stellar names as BBDO Worldwide, DDB Worldwide and
TBWA Worldwide to ever-greater heights. By focusing on making their
assets work harder and never forgetting that nurturing clients and
building brands come first, Omnicom has become the world's largest
The vast holding company, topping even Interpublic, WPP and Publicis in
revenue, now offers global advertising and marketing services,
specialty communications, interactive/digital media and media buying
From the beginning, Wren, who describes himself as the coach and not
the pitcher, set out to foster more interdisciplinary cooperation while
getting people to work together more productively. Daimler Chrysler,
for one, has over 10 subsidiaries working on their business.
And he strongly endorses Omnicom University, started almost a
decade ago to promote new relationships and cross-functional systems
that continue to pay dividends. He credits the approach in part with
helping the company continue its streak of new business wins, including
landing the $60 million Bank of America account last month.
Not a man to seek out headlines, Wren prefers to keep a low
profile. But with 5,000 clients in over 100 countries, and hundreds of
offices, he's usually on the move. The omnipresent Wren spends much of
his time traveling to various agencies, meeting with the people who
work on the businesses, from the top down.
But then, he is hands-on. And he likes the challenge of figuring out
what the future holds for the business. Just as he anticipated the
30-second television commercial becoming less prominent when he started
his tenure at Omnicom, there are new marketing trends to consider, how
to get the right media planners in place and the growing role of the
Internet and mobile communications.
For a visionary, he has plenty to do.