Red Cell CEO Andy Berlin entertained a crowd of consultants at the 2005
AdForum Summit in New York, where he was joined by fellow agency heads
from his global network. They spoke of unity but also recognized
individual achievement by local talent.
According to Berlin, there is a bright road ahead for this
group. "Within this network are very good agencies, and our network has
already been asked in a large international pitch," he said. The
network spans the globe all the way from Norway, England, France,
Italy, Spain, Belgium, Germany, Argentina and the US. In fact, several
hot TV ads were produced in the network agencies in Norway and England.
However, Red Cell realizes that each local office is still the
hero. Competitors such as BBDO and Fallon have come out of strong local
offices, Red Cell claims. Several heads of local agencies part of the
network spoke, emphasizing that what makes them distinctive is their
innovation and personal involvement in their client's business.
Berlin asserted that the network focused on action. "We have
faith in each other and take a proactive approach to client's
problems," he said. "We have retained such flagship accounts as Pfizer
and Ralston-Purina to name a few."
"It's exciting to be part of this new kind of network," said Eva Gutierrez of agency Rushmore in Madrid, to a loud applause.
Touching up on that point was the head of the network agency in
Milan. "We are here to make the world a little better place," he said