As Mary Baglivo sees it, after her first year as CEO of North America,
there's a new spirit at Saatchi & Saatchi. And it can best be
summed up as “One team. One dream. And nothing is impossible.”
The team includes a number of other new players as well. Tony
Granger is the chief creative officer of New York and Lee Daley,
already a legend in the advertising business, is now CEO and chairman
of Saatchi & Saatchi UK.
While pursuing new ideas with major global clients such as
P&G, Toyota/Lexus and General Mills, and absorbing new business
wins, including Ameriprise Financial, a spin-off from American Express,
BASF and Air Tahiti, the organization's efforts are yielding results.
The goal is to be revered as a hothouse for world-changing
ideas that create sustainable growth for their clients. More
specifically, they'd like to be responsible for filling the world with
“lovemarks,” those super-evolved brands that create “loyalty beyond
reason” while giving consumers smart reasons to connect with their
Daley is so passionate on the subject, he considers lovemarks
almost a religion. He's also excited about the level of enthusiasm and
innovative thinking he's encountered in the UK offices.
And said there's real new business momentum not only in London but across Europe.
Jim O'Mahoney, CEO of Saatchi & Saatchi in Latin America. Asia and Australiasia, was also upbeat.
Ideas and inspiration have led to a string of successes and new
business accounts in his part of the world as well as industry
recognition, including 14 Cannes Lions and 17 Clios for the
And he extolled the work they did for Hopscotch Films in
Australia. In helping the company launch Michael Moore's documentary,
“Bowling for Columbine,” it went on to become the highest grossing
documentary in Australian history.
Clearly the teamwork is paying off.