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Worked As
  • Copywriter
  • Associate Creative Director
  • Associate Art Director
  • Creative Director
Business Sectors
  • Cars
  • Institutional/Public Interest/Non-Profit Org.
  • Food
  • Newspapers, Magazines, Books

Mariano German

Creative director at Saatchi&Saatchi Puerto Rico
United States

Summary

PORTFOLIO: MARIANOCOLEY.WORDPRESS.COM

SUMMARY OF QUALIFICATIONS

  • 17 years of experience creating, supervising and developing concepts and multimedia and digital campaigns for national, international and global clients (Procter&Gamble, McDonald´s, Nissan, Toyota, Xerox, Garnier Laboratories, Coke…)
  • 10 years managing and leading multicultural creative departments in five different countries.
  • Over 125 national and international awards such Cannes, D&AD, One Show, Clio, Fiap,  El Sol Iberoamerican Festival, New York Festivals, London, El Ojo de Iberoamerica, Caribe….
  • Deep knowledge about all creative process in an agency. From scratch to final production.
  • Good interaction with peers, team leaders and members, and senior management; demonstrated leadership skills.
  • Excellent written and oral communication skills in Spanish. Fluent in English
  • Ability to work under pressure in fast-paced environment. Ability to manage several concurrent projects and tasks. Highly organized, and proven time management skills.
  • International Jury of Volcan. The Advertising Festival of Costa Rica in 2007, 2008 and 2009
  • Jury of Cuspide. The Advertising Festival of Puerto Rico in 2012.
  • US Resident

 

 

PROFESSIONAL EXPERIENCE

 

Badillo Nazca Saatchi&Saatchi Puerto Rico. February 2011- Present

Creative Director.

  • Create and develop 360 campaigns for National, International and Global clients. Traditional, Non Traditional, Interactive...
  • Best Advertising Agency of the country the last 5 years (2013,2012, 2011, 2010, 2009).
  • Best Digital Ad Agency of the country 2012
  • Most Awarded Creative Director in 2012 and second in 2013 in Puerto Rico’s Advertising Festival.
  • Accounts: Toyota, Lexus, Head&Shoulders, Ariel, Home Depot, Wendy's, Popular Bank, Whirlpool...

  • Awards: 1 Bronze Cannes Lion (1Tv), 1 Short List Cannes (1 Direct&Digital); 2 In Book D&AD (1 Tv, 1 Radio); 1 One Show Merit Award (Tv); 4 Finalists Clio (1 Tv, 1 Radio, 2 Digital&Social Media);1 Silver EL SOL Iberoamerican Festival (Tv); 1 Gold Fiap (Promo&Activation) 1 Bronze Fiap (Tv); 1 Finalist London International Advertising Awards; 2 Bronze & 2 Finalists El Ojo de Iberoamerica Classic, 3 Gold El Ojo de Iberoamerica Local; Grand Prix (Digital), 6 Golds, 11 Silver and 10 Bronzes Cuspide Puerto Rico Awards, 1 Gold Desachate Uruguay.

 

Concept Café Miami. June 2010 – January 2011.

Creative Director Freelance

  • Launching new models Honda 2011. Hispanic Market.
  • Accounts: Honda
  • Awards: 5 Addy’s Gold&Silver

 

MGSCOMM Miami. March 2008 – June 2010. Miami

 Creative Director

  • Lead the complete creative department.
  • Responsible for the entire creative product of MGSCOMM (Traditional, Non-Traditional, Interactive…)
  • Manage the production tv department
  • 26 International Awards in just 18 months
  • In charge of hiring and firing the creative’s for my department.
  • Accounts: Toyota, FPL, Florida Lottery, Village of Merry Park, Samuel Adam´s beer, BB&T Bank…
  • Awards: New York Festivals, El Ojo de Iberoamerica, Festival Caribe, ADDY´S, TELLY…

 

Conill Saatchi & Saatchi. October 2006- March 2008. Miami

Senior Creative

  • Create and develop campaigns for the Hispanic Market (Traditional, Non-Traditional, Interactive…)
  • Supervise creative teams.
  •      Accounts: P&G, Crest, Olay, Tequila Sauza, Lexus, Pampers

 

 

 

 

 

 

Tactics Europe, Madrid. September 2005- september 2006, Madrid

Creative Director

  • Lead the complete creative department.
  • Managing Spanish Lottery, one of the biggest advertisers in Spain. Budget: Over 40 millions US$
  • Responsible for the entire creative product of TACTICS (Traditional, Non-Traditional, Interactive…)
  • Accountable for meeting client and vendor deadlines
  • In charge of hiring and firing the creative’s for my department.
  • Accounts: Spanish Lottery, Morocco Tourism, Quinielas, Apuesta Hípica
  • Awards: New York Festivals, FIAP, APPA, Goliath

 

 

 

Leo Burnett PR, September 2003-September 2005. Puerto Rico

Associated Creative Director

  • Lead part of the creative department.
  • Managing all Leo Burnett’s P&G products in Puerto Rico. P&G is the biggest account in Puerto Rico.
  • In charge of pitches for new business (We got McDonalds and Chef Boyardee among others)
  • Create and develop campaigns for National and International clients (Traditional, Non-Traditional, Interactive…)
  • Accountable for meeting client and vendor deadlines
  • Accounts: Ace Detergent, Gain Detergent, Secret Deodorant, Special Olympics, Mac Donald´s, Nissan, Direct TV, Kellog´s…
  • Awards: Cannes, London Festival, Clio, New York Festivals, FIAP, Caribe, El Ojo de Iberoamerica…

 

 

Factoria de Ideas, January 2002-September 2003. Dominican Republic

General Creative Director

  • Lead the complete creative department.
  • Manage the production tv department.
  • Responsible for the entire creative product of Factoria de Ideas
  • Accountable for meeting client and vendor deadlines
  • In charge of hiring and firing the creatives for my department.
  • Accounts: Aster TV, Xerox, Haggen Dasz, Mail Boxes, Ladom Milk, Ladom Juices, Manicero cooking oil…
  • Awards: London, New York Festivals, FIAP, Festival Caribe…

 

 

Publicis Madrid, October 1996-October 2001. Spain

Senior Copywriter

  • Create and developed campaigns from scratch for multinational clients supervised by a creative director.
  • Accounts: Coke, Laboratorios Garnier, Rover, Mahou Beer, Marca newspaper, Telepizza, Renfe, Spanish Lottery…
  • Awards: El Sol Iberoamerican Festival, New York Festivals, FIAP, Festival of Montreaux, AMPE…

 

EDUCATION AND TRAINING

Bachelor Degree in Advertising and Public Relations. University of Navarra, Spain. 1992/1996

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