Title | Explorers |
Agency | Dare |
Campaign | Explorers |
Advertiser | Carnival Cruise Lines |
Brand | P&O Cruises |
Date of First Broadcast/Publication | 2010 / 12 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Tagline | Discover a different world |
Story | P&O Cruises brings to life the wonder of discovery, as seen through the eyes of P&O Cruises' passengers - the latest in a long line of explorers who the cruise line have helped discover a different world. |
Problem | To create a brand ad that would assert P&O Cruises leadership in the market as Britain's favourite cruise line. |
Media Type | Television |
Audio Post Production | Wave Studios |
Editor | Steve Ackroyd |
Director | Bruce Hunt |
Production Company | Homecorp |
Account Planner | Oliver Waterstone |
Art Director | Rachel Le Feuvre |
Copywriter | Dan Gorlov |
Advertising Manager | Philip Price |
Post Production | Animal Logic |