Aaron Curran
Video Producer at Deutsch NY
New York, United States
TitleDon't Throw Them Away
Agency
Campaign Don't Throw Them Away - Bronx Zoo
Advertiser Wildlife Conservation Society
Brand Bronx Zoo
PostedApril 2009
Business Sector Leisure Parks, Zoos & Fairs
Story April 22 is Earth Day and to expose the impact humans have on millions of animals around the globe, the Wildlife Conservation Society (WCS) at its Bronx Zoo headquarters has commissioned local artists to create large-scale sculptures of endangered animals made entirely out of recycled materials.
Philosophy Designed to educate and inspire people to be more conscious of what they consume, each unique sculpture on display will communicate a message of conservation to stress the urgency and importance of recycling.
Problem Sculptures are created from recycled cardboard, plastic and paper bags, plastic and glass bottles, tires, newspapers and more. In addition to a 12-foot towering West African giraffe, endangered animals will include: the Karner blue butterfly, the red panda, black rhinoceros, polar bear, a green sea turtle and a manatee.
Media Type Web Film
Length
Chief Creative Officer
Group Creative Director
Group Creative Director
Copywriter
Art Director
Executive Agency Producer
Producer
Producer
Video Producer
Media Director
EVP, Director of Broadcast Production

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