NSPCC - "Butterfly"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

8305

Title	Butterfly
Agency	Saatchi & Saatchi
Campaign	Butterfly
Advertiser	National Society for Prevention of Cruelty to Children
Brand	NSPCC
Date of First Broadcast/Publication	2008 / 9
Product	Children helpline
Business Sector	Charities, Foundations, Volunteers
Tagline	Let no cry go unheard
Story	The ad depicts the journey of a butterfly (whose wings are made up of two ears) through a city, searching for a child who needs to talk. On its journey we see a variety of children and young people enjoying their free time and benefiting from the presence of their own butterfly ears as children and young people described them when consulted during the development of the campaign, always there to listen to them.
Philosophy	The campaign aims to deliver a strong and heartfelt call to the UK by making people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline
Problem	Make people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline
Media Type	Television
Length	30 seconds
Market	United Kingdom
Production Company	1st Avenue Machine
Editing Company	Peepshow Post Productions
Post Production	Framestore
Audio Post Production	Wave Studios
Advertising Manager	John Grounds
Creative Director	Kate Stanners
Copywriter	Matthew Skolar
Art Director	Philippe Fass
Account Planner	Jane Cantellow
Account Manager	Laetitia Rennie
Account Manager	Liz Griffiths
Producer	Rebecca Williams
Production Company	Passion Pictures
Director	Aaron Duffy
Editor	Gary Knight