Yolanda Be Cool - "Yolanda Recall"

Gotham, Inc.

Gotham, Inc. New York, United States

13092

Title	Yolanda Recall
Agency	Gotham, Inc.
Campaign	Yolanda Be Cool: International Product Recall
Advertiser	Yolandabecool
Brand	Yolanda Be Cool
Date of First Broadcast/Publication	2012 / 10
Business Sector	Records, CDs, DVDs & Videos
Story	The 2010 song, “We No Speak Americano” was a bigger brand than the artist Yolanda Be Cool, reaching #1 on the Billboard Chart in 23 countries. With a new album coming out, the duo of DJs had to find a way to take credit for the song, while making room and introducing their new work. The campaign had to make Yolanda Be Cool as popular and recognizable as their previous hit. If they launched an album without taking credit for Americano, the album would have had none of the rub-off affect from their smash hit. So we wanted people to know, the DJs who brought you Americano are now bringing you their new album, Ladies and Mentalmen. Prior to the Product Recall, no one linked Yolanda Be Cool and Americano.
Media Type	Web Film
Chief Creative Officer	Marty Orzio
Talent/Actors	Yolanda Be Cool
Group Creative Director	Anthony Moss
Copywriter	Anthony Moss
Copywriter	Kasey Foster
Art Director	Patrick Walsh
Producer	Matt Nowak
Producer	Dan Bradbury
Producer	Paul Gunnarson
Producer	Cristina Alberto
Director	Elliot Dillman
Production Company	Bankrupt Films
Editing Company	Cosmo Street
Editor	Aaron Langley