| Title | Owlet Smart Sock |
| Agency | R/GA |
| Campaign | Owlet |
| Advertiser | Owlet Baby Care |
| Brand | Owlet Baby Care |
| Posted | November 2015 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Being a new parent can be daunting, and the ocean of information available to you doesn’t help. The Owlet Smart Sock collects useful data and delivers it in a way that’s simple, human, and reassuring for new parents. Slip it on your baby’s foot, and using pulse oximetry, a proven-safe technology doctors have been using for decades, the Owlet Smart Sock measures his heart rate and oxygen levels while he sleeps. Via a companion iPhone app, it alerts you only if the readings are outside the norm. No more anxious visits to his crib “just to be sure.” |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Stephen Plumlee |
| Chief Creative Officer | Nick Coronges |
| Chief Creative Officer | Richard Ting |
| Creative Director | Aaron Pollick |
| Associate Creative Director | Colleen Harlan |
| Associate Creative Director | Karen Bonna-Rainert |
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