Adalbert H. Lhota
Advertising Manager at AvD- Automobile Club of Germany
Frankfurt am Main, Germany
TitleCar Crash
Agency
Campaign Car Crash
Advertiser AvD- Automobile Club of Germany
Brand Drink. But don't drive.
PostedMay 2005
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Drink. But don't drive.
Story Drink. But don't drive.
An initiative of the Automobile Club of Germany.
AvD
Philosophy Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone.
Problem In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol.
Result The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press.
Media Type Television
Length
Market Germany
Account Executive
Executive Creative Director
Agency Producer
Production Company Producer
Editor
Advertising Manager
Creative Director
Art Director
Other

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