Title | Road to the Final |
Agency | Wieden + Kennedy Amsterdam |
Campaign | Road to the Final |
Advertiser | Heineken |
Brand | Heineken |
Date of First Broadcast/Publication | 2013 / 4 |
Business Sector | Beers, Ciders, Lagers |
Story | As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself. 'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare. |
Media Type | Television & Cinema |
Length | |
Soundtrack | Kalinka |
Executive Creative Director | Mark Bernath |
Creative Director | Mark Bernath |
Executive Creative Director | Eric Quennoy |
Creative Director | Eric Quennoy |
Art Director | Craig Williams |
Copywriter | Zach Watkins |
Head of Production | Erik Verheijen |
Agency Producer | Jaime Tan |
Account Director | Clare Pickens |
Account Manager | Jorge Fesser |
Art Buyer | Andrew Koningen |
Director | Fredrik Bond |
Director of Photography (DOP) | Roman Vasyanov |
Producer | Alicia Richards |
Project Manager | Jackie Barbour |
Executive Producer | Helen Kenny |
Editor | Tim Thornton-Allan |
Sound Design Company | Raja Sehgal |
Music Composer | I. Larionov |
Music Company / Composer | Mad Planet |
Colorist | Aubrey Woodiwiss |
Colorist | Luke Morrison |
3D Graphics | James Mullholland |
3D Graphics | Nico Domarego |
3D Graphics | Ed Hicks |
3D Graphics | Dan Moore |
3D Graphics | Adam Darrah |
3D Graphics | Joakim Riedinger |
3D Graphics | Jacob Gonzales |
3D Graphics | Ciaran Moloney |
Production | Paul Schleicher |
Production | Luis Martin |
Photographer | Christian Webber |
Associate Post Producer | Javier Perroud |
Planner | Nick Docherty |
Connections Planner | Richard Oldfield |
Group Account Director | Jordi Pont Gasau |
Global Brand Director | Cyril Chazat |
Global Manager | Anuraag Trikha |
Communication Manager | Agnieszka Gorecki |
Business Affairs | Michael Graves |
Assistant Editors | Phil Hignett |
Assistant Editors | Patrick Ryan |
Music Supervisor | Sam Morris |
2D Lead | Jay Bandlish |
2D Artists | James Pratt |
2D Artists | Zoe Cassey-Hayes |
Bumper Director | Nick Rutter |
2D Assistant | Siro Valente |
2D Assistant | Douglas Haynes |
2D Assistant | Andrew Curtis |
3D Lead | David Lawson |
Nuke Artist | Emma White |
3D Rigger | Andreas Greichen |
Matte Painters | Nathan McKenna |
Matte Painters | Kieran Belshaw |
Matte Painters | Jiyoung Lee |
Matte painter | Aurelien Ronceray |