Title | Heston’s Earl Grey and Mandarin Hot Cross Buns |
Agency | BBH |
Campaign | Heston’s Earl Grey and Mandarin Hot Cross Buns |
Advertiser | Waitrose |
Brand | Waitrose |
Date of First Broadcast/Publication | 2012 / 3 |
Business Sector | Food |
Story | In the charming 30 second film a nostalgic Heston Blumenthal opens by explaining his new creation for Waitrose. Heston reminisces about where he got his inspiration from, and we see a flashback to the 1970s where a ‘mini’ Heston is sat at his kitchen table enjoying a hot cross bun. |
Problem | To establish Waitrose as the place for inspirational products this Easter |
Media Type | Television |
Sound | Wave Studios |
Agency Producer | Sam Robinson |
Creative Director | Ken Hoggins |
Creative Team | Robin Warman |
Creative Team | Harry Orton |
Advertising Manager | Rachael Craven |
Strategic Business Lead | Bill Scott |
Strategy Director | Debra Stephens |
Team Director | Kate Roberts |
Team Manager | Jojo Jenkins |
Production Company | hla |
Director | Simon Ratigan |
Producer | Lisa Trnovski |
Director of Photography (DOP) | Martin Hill |
Post Production | The Mill London |
Editing Company | The Playroom |
Editor | Adam Spivey |
Actor / Celebrity | Heston Blumenthal |