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Adam Stagliano spent 7 years at leading social research and consulting firm, Yankelovitch before joinging Doyle Graf Mabley as EVP Planning Director. In founding Weiss Stagliano Partners in 1988, the agency that bore his name was the first US agency to have a planner as its founding partner. At BAI, Adam is responsible for general management and strategic brand consulting efforts on behalf of all clients. Adam is a founding member and past Chairman of the 4A's Account Planning Committee and was a Founder and Co-Chair of the Account Planning Group (US).