| Title | Running Shoes |
| Agency | Forsman & Bodenfors |
| Campaign | The Promise Keeper |
| Advertiser | Reebok |
| Brand | Reebok |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Sneakers / Athletic Footwear |
| Tagline | A promise to everyone you know means more than a promise only to yourself |
| Philosophy | An integrated digital campaign and your personal assistant to help you get off the couch and out running. In Reebok ZigTech's, of course. |
| Media Type | Case Study |
| Account Director | Hans Andersson |
| Art Director | Adam Ulvegärde |
| Copywriter | Robert Lund |
| Designer | Christoffer Persson |
| Account Manager | Karin Apelskog |
| Account Manager | Anneli Kjellander |
| Agency Producer | Lina Strandäng |
| Production Company | Rebenga |
| Production Company | Mad In Sweden |
| Director | Marcus Svanberg |
| Producer | Kalle Schröder |
| Special Guest | Lewis Hamilton |
More Work
SEE ALLThe E.V.A. Initiative
- BRAND:
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- AGENCY:
- Forsman & Bodenfors Göteborg
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- BRAND:
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- AGENCY:
- Forsman & Bodenfors Göteborg
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- AGENCY:
- Forsman & Bodenfors Göteborg
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- BRAND:
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- AGENCY:
- Forsman & Bodenfors Göteborg
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- BRAND:
- Telia
- AGENCY:
- Forsman & Bodenfors Göteborg
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- BRAND:
- Telia
- AGENCY:
- Forsman & Bodenfors Göteborg
Everyday Heroes
- BRAND:
- Ikea
- AGENCY:
- Forsman & Bodenfors Göteborg
The Promise Keeper (Film)
- BRAND:
- Reebok
- AGENCY:
- Forsman & Bodenfors Göteborg
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- BRAND:
- Ikea
- AGENCY:
- Forsman & Bodenfors Göteborg