Male Cancer Awareness Campaign - "Rhian Touches Herself"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

45497

Title	Rhian Touches Herself
Agency	J. Walter Thompson London
Campaign	Rhian Touches Herself
Advertiser	Male Cancer Awareness Campaign
Brand	Male Cancer Awareness Campaign
Date of First Broadcast/Publication	2011 / 9
Business Sector	Charities, Foundations, Volunteers
Philosophy	Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis. The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
Media Type	Web Film
Editor	Rankin
Production Company	Rankin
Other	Rubber Republic
Music	Soundlounge
Sound	Sam Ashwell
Director	Rankin .
Account Director	Adrian Ash
Producer	Roy Swansborough
Copywriter	Miles Bingham
Art Director	Kevin Masters
Creative Director	Jason Berry
Executive Creative Director	Russell Ramsey