| Title | Esurance #EqualDreams |
| Agency | Leo Burnett Chicago |
| Campaign | #EqualDreams |
| Advertiser | Esurance |
| Brand | Esurance |
| Date of First Broadcast/Publication | 2015 / 6 |
| Business Sector | Others |
| Tagline | In the modern world, all dreams are equal. That's why Esurance recognizes all marriages. Join us and share your #EqualDreams. |
| Story | Esurance released "#EqualDreams," a new video that takes a position that all people's dreams should be equal. The film, which was shot at a real wedding, features children and gay teens who are asked to describe, in their words, what their future wedding day would be like. Watch the video at http://www.esurance.com/equal-dreams. The video, created by Leo Burnett Chicago, was filmed at a wedding on June 13, 2015 in Chicago. In addition to young children, gay teens appear in the video describing the doubt they had about the chance to one day get married. "I knew that I was different and I didn't see anyone around me like me who, you know, were two women living together as a married couple. I just couldn't picture it," said Shannon, a gay teen interviewed in the video. Ruby, a girl at the wedding, concludes "everybody's dreams should be allowed to come true because everyone should be happy." |
| Media Type | Television |
| Length | |
| More Information | https://www.esurance.com/equal-dreams |
| Production Company | Native Content |
| Editing Company | Cutters |
| Agency | Leo Burnett Chicago |
| Chief Creative Officer | Susan Credle |
| Creative Director | Brian Shembeda |
| Creative Director | Jeff Candido |
| Creative Director | AJ Hassan |
| Art Director | Rene Delgado |
| Copywriter | Jono Paull |
| Executive Producer | Matt Blitz |
| Producer | Adine Becker |
| Account Director | Susan Stefaniak |
| Account Director | CJ Nielsen |
| Account Executive | Myco Nguyen |
| Director | Tom Dey |
| Executive Producer | Tomer Devito |
| Line Producer | Amy Turner |
| Director of Photography (DOP) | Nicole Hirsch Whitaker |
| Editor | Kathryn Hempel |
| Assistant Editor | Marion Oliver |
| Producer | Patrick Casey |
More Work
SEE ALLWe Need Everyone
- BRAND:
- Equality Can’t Wait
- AGENCY:
- R/GA
Take Action Now
- BRAND:
- Equality Can’t Wait
- AGENCY:
- R/GA
Get Talking
- BRAND:
- Equality Can’t Wait
- AGENCY:
- R/GA
We Can’t Skip To Equality
- BRAND:
- Equality Can’t Wait
- AGENCY:
- R/GA
Gender Equality Is 208 Years Away | What?!!
- BRAND:
- Equality Can’t Wait
- AGENCY:
- R/GA
Equality Can't Wait, No Joke
- BRAND:
- Equality Can’t Wait
- AGENCY:
- R/GA
#LikeAGirl
- BRAND:
- Always
- AGENCY:
- Leo Burnett Chicago