| Title | Driveaway |
| Agency | BBDO Atlanta |
| Campaign | For People With MS Every Day Is A Challenge - National Multiple Sclerosis Society |
| Advertiser | National Multiple Sclerosis Society |
| Brand | National Multiple Sclerosis Society |
| Posted | May 2004 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | For People With MS Every Day Is A Challenge |
| Story | Implies the physical limitations and eventual debilitation that a Multiple Sclerosis victim faces. |
| Philosophy | Our creative effectively portrays the challenges faced by victims of Multiple Sclerosis by comparing the everyday to the extraordinary. To wit, "Driveway" shows how a simple task, such as walking to the end of the driveway, requires a herculean effort for those dealing dealing with MS. |
| Problem | Public knowledge regarding the challeneges faced by those afflicted with Multiple Sclerosis is extremely low. With this campaign, we wanted to take awareness of the disease away from the periphery and put it squarely on society's conscious. |
| Media Type | Magazine |
| Market | United States |
| Executive Creative Director | Bill Pauls |
| Creative Director | Al Jackson |
| Art Director | Steve Andrews |
| Copywriter | Carlos Ricque |
| Director of Photography (DOP) | Tibor Nemeth |
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