| Title | Amy |
| Agency | FCB London |
| Campaign | Stop abuse before it starts |
| Advertiser | National Society for the Prevention of Cruelty to Children |
| Brand | NSPCC |
| Date of First Broadcast/Publication | 2013 / 4 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. |
| Philosophy | To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Al Young |
| Copywriter | Simon Cenamor |
| Art Director | Raymond Chan |
| Other | Keren Bester |
| Other | Susie Shing |
| Account Director | Charlie McDevitt |
| Producer | Dave Clark |
| Media Agency | OMD |
| Production Company | Stink Films |
| Director | Yann Demange |
| Editor | Ian Berry |
| Post Production | The Mill London |
| Audio Post Production | Nick David |
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