| Title | Book Page |
| Agency | Publicis Brussels |
| Campaign | Alzheimer Day |
| Advertiser | La Ligue Alzheimer ASBL |
| Brand | La Ligue Alzheimer ASBL |
| Date of First Broadcast/Publication | 2010 / 9 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Today 85 000 Belgians won’t remember what they read in their newspaper. Let’s support them. |
| Media Type | |
| Copywriter | Nathalie Delchambre |
| Art Director | Sophie Norman |
| Executive Creative Director | Paul Servaes |
| Executive Creative Director | Alain Janssens |
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