Alan Irvin
Copywriter at Sinister Studios
Johannesburg, South Africa
TitleA Car to be Proud Of
Agency
Campaign Lead The Way
Advertiser Toyota Motor Corporation
Brand Toyota
PostedMarch 2014
Product Corolla
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline Lead the Way
Media Type Television
Length
Market South Africa
Group Creative Director
Chief Creative Officer Brett Morris
Creative Director
Copywriter
Art Director
Agency Producer
Production Company
Director
Post Production Left, Blade and Freq’ncy

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