Title | Buy |
Agency | DDB Canada |
Campaign | Anonymous 2013 |
Advertiser | International Crime Stoppers |
Brand | Toronto Crime Stoppers |
Date of First Broadcast/Publication | 2013 / 2 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way - if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. Crime should not remain anonymous. But the people who report it will. |
Media Type | |
Creative Director | Todd Mackie |
Creative Director | Denise Rossetto |
Copywriter | Alan Topol |
Art Director | Pete Ross |
Account Supervisor | Rico Tudico |
Account Supervisor | Carly Sutherland |
Strategic Planner | Lisa Hart |
Photographer | Frank Hoedl |