| Title | Baby CPR (Extended) |
| Agency | BBH |
| Campaign | Nursery Rhymes Inc. |
| Advertiser | St John Ambulance |
| Brand | St John Ambulance |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Government Information & Services |
| Story | Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. – the new advert from St John Ambulance. Remember the song, in case things go wrong. Please share this film. More first aid resources for parents: http://www.sja.org.uk/NurseryRhymesInc Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered. Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn. We’ve created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way. We want parents, grandparents and anyone who cares for infants to remember the song in case things go wrong. Please share it far and wide, so that as many people as possible know some first aid. |
| Media Type | Web Film |
| Length | |
| Sound | 750mph |
| Creative Team | Fred Rodwell |
| Creative Team | Andy Parsons |
| Creative Director | Ian Heartfield |
| Strategy Director | Rowenna Prest |
| Strategist | Alana King |
| Business Lead | Jon Barnes |
| Account Director | Leo Sloley |
| Account Executive | Louisa Steele |
| Producer | Victoria Keenan |
| Production Company | Blinkink |
| Director | Becky Sloan |
| Director | Joseph Pelling |
| Song and lyrics | Baker Terry |
| Song and lyrics | Joseph Pelling |
| Executive Producer | James Stevenson Bretton |
| Producer | Benjamin Lole |
| Director of Photography (DOP) | Ed Tucker |
| Post Production | The Mill London |
| Post Production | Blinkink |
| Editor | Joseph Pelling |
| Editor | Hugo Donkin |
| Editing Company | Blinkink |
| Media Agency | JAA |