| Title | up! |
| Agency | agence .V. |
| Campaign | up! It's Big to be Small |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2012 / 1 |
| Product | up! |
| Business Sector | Compact & Small Cars |
| Media Type | Outdoor/Out of Home |
| Art Buyer | Anne-Catherine Erhard |
| Photographer | Olivier Foulon |
| Account Manager | Pierre Schmitt |
| Account Manager | Alban Callet |
| Advertising Manager | Sophie Barlois |
| Advertising Manager | Marc Meurer |
| Art Director | David Dérouët |
| Copywriter | Emmanuel de Dieuleveut |
| Creative Director | Christian Vince |
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