Title | Contemporary Beauty Ideal |
Agency | Ogilvy Germany |
Campaign | Anorexia Painting - ANAD |
Advertiser | National Association Of Anorexia Nervosa And Associated |
Brand | ANAD |
Posted | June 2009 |
Product | Eating Disorder Awareness |
Business Sector | Disease Awareness, Support Groups & Associations |
Philosophy | To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty. |
Problem | ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. |
Result | This shocking sight generated enormous interest, which spread via word of mouth and numerous articles in major national newspapers. |
Media Type | Case Study |
Length | |
Executive Creative Director | Stephan Vogel |
Executive Creative Director | Christian Mommertz |
Art Director | Sabina Hesse |
Copywriter | Sabina Hesse |
Art Director | Albert Chan |
Copywriter | Albert Chan |
Worldwide Chief Creative Officer | Tham Khai Meng |