Nike - "Seismograph"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

7645

Brand: Nike
Country: Argentina

Advertiser: Nike

Title	Seismograph
Agency	BBDO Argentina
Campaign	Seismograph
Advertiser	Nike
Brand	Nike
Date of First Broadcast/Publication	2012 / 8
Business Sector	Outdoor Sports & Athletics
Story	Nike and BBDO Argentina proved that Boca’s fans can shake any stadium The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move. The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph. The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world. To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands. The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react.
Media Type	Ambient
Production Manager	Rodrigo Elizalde
Executive Producer	Nicolas Ferrer
Head of Production	Pedro Saleh
Production Company	Saké Productions
Agency Producer	Rodrigo Lema
Agency Producer	Veronica Zeta
Art Director	Joaquin Campins
Copywriter	Roberto Espino
Other	Alejandro Gowland
Executive Creative Director	Rodrigo Grau
Executive Creative Director	Ramiro Rodriguez Cohen