Alejandro Noriega
Executive Producer at Agosto Music
La Paz, Bolivia
TitleDon't Die for Me: A Love Book Written By Men Who Abused Women
Agency
Campaign Don't Die for Me
Advertiser Vida Mujer
Brand Vida Mujer
Date of First Broadcast/Publication 2015 / 5
Business Sector Human Rights
Story In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Don´t die for me).
The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent.
Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book” 
Media Type Case Study
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Executive Creative Director
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Graphic Post Production Manuel Moreno
Agency Producer
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