Title | Don't Die for Me: A Love Book Written By Men Who Abused Women |
Agency | Circus Grey |
Campaign | Don't Die for Me |
Advertiser | Vida Mujer |
Brand | Vida Mujer |
Date of First Broadcast/Publication | 2015 / 5 |
Business Sector | Human Rights |
Story | In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Don´t die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent. Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book” |
Media Type | Case Study |
Length | |
Executive Creative Director | Juan Carlos Gómez de la Torre |
Associate Creative Director | Emiliano Gonzalez De Pietri |
Creative Director | Charlie Tolmos |
Creative Director | Celso Zelaya |
Copywriter | Renato Martinez |
Copywriter | Alejandra Gomez De La Torre |
Art Director | Tony Cruz |
Art Director | Giancarlo Rodas |
Graphic Post Production | Manuel Moreno |
Agency Producer | Renzo Merkt |
Project Coordination | Charo Malaga |
Project Coordinaton | Brenda Lack |
Account Director | Andrea Corvetto |
Photographer | Alex Freundt |
Production Company | Rebecca |
Director | Matias Gutierrez |
Director of Photography (DOP) | Cesar Fajardo |
Executive Producer | Alejandro Noriega |
Producer | Eduardo Guerra |
Production Assistant | Pamela Delgado |
Music | Sin Anestesia |