| Title | Reverse |
| Agency | Leo Burnett Milan |
| Campaign | Reverse |
| Advertiser | Forum Crisalide |
| Brand | Bulimia Prevention |
| Posted | June 2005 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | A girl seems to be eating. In fact the scene is shot in reverse, food is coming out of her mouth. It is a metaphor of bulimia. Talking about it is the only way to make things go in the right direction. |
| Media Type | Television & Cinema |
| Length | |
| Market | Italy |
| Creative Director | Sergio Rodriguez |
| Creative Director | Enrico Dorizza |
| Copywriter | Francesco Bozza |
| Art Director | Alessandro Antonini |
| Agency Producer | Andrea Cecchi |
| Production Company | Mother Film Company |
| Director | Alessandra Pescetta |
| Producer | Debora Magnavacca |
| Editor | Roberto Maltagliati |