Alessandro Candito
Creative Director at M&C SAATCHI
Milan, Italy
TitleThe Great Escape
Agency
Campaign The Great Escape
Advertiser Avantgarde
Brand Yovis Viaggio
Date of First Broadcast/Publication 2013 / 12
Business Sector Health & Pharmaceutical Products
Tagline Yovis Viaggio. Always travels by your side
Story You are sure to be able to leave peacefully for your holidays? Yovis Viaggio, the probiotic created to combat traveler's diarrhea, demonstrates to travelers departing from Milan Malpensa Airport that a vacation without Yovis Viaggio is not a vacation, but a haunting trip in one single place. 
Media Type Branded Content
Length
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Director
Account Supervisor
Production Company Producer
Production

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