Title | The Great Escape |
Agency | Publicis Italy |
Campaign | The Great Escape |
Advertiser | Avantgarde |
Brand | Yovis Viaggio |
Date of First Broadcast/Publication | 2013 / 12 |
Business Sector | Health & Pharmaceutical Products |
Tagline | Yovis Viaggio. Always travels by your side |
Story | You are sure to be able to leave peacefully for your holidays? Yovis Viaggio, the probiotic created to combat traveler's diarrhea, demonstrates to travelers departing from Milan Malpensa Airport that a vacation without Yovis Viaggio is not a vacation, but a haunting trip in one single place. |
Media Type | Branded Content |
Length | |
Executive Creative Director | Bruno Bertelli |
Executive Creative Director | Cristiana Boccassini |
Art Director | Alessandro Candito |
Copywriter | Paolo Bartalucci |
Director | Claudio Gallinella |
Account Supervisor | Federica Fragapane |
Production Company Producer | Monica Rossi |
Production | Bedeschi Film s.r.l. |