Alex Grieve
Global & London CCO at BBH
London, United Kingdom
TitleUnbelievable Bus Shelter
Agency
Campaign Unbelievable
Advertiser PepsiCo Inc.
Brand Pepsi Max
Date of First Broadcast/Publication 2014 / 3
Business Sector Soft Drinks, Tonics
Story A bus stop six sheet will show a live feed of the street ahead, to give the illusion of a see-through display. However, as people wait and watch, bespoke creative content will show an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable. Commuters could be faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers. 
Philosophy Pepsi MAX has launched the next innovative stage of their 'Unbelievable' campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets 
Media Type Digital Billboard/Poster
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Executive Creative Director
Executive Creative Director
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Production Company Producer
Production Company Digital Director
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Sound AMV Lab

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