Alex Lea
Executive Creative Director at ROKKAN
New York-Greenville, United States
TitleIt's a Whole New World Outside
Agency
Campaign Guaranteed Season After Season
Advertiser L.L.Bean, Inc.
Brand L.L.Bean
Date of First Broadcast/Publication 2015 / 10
Business Sector Clothing
Story It’s finally winter, which means jackets come out of hibernation and the landscape comes alive with anticipation. So visit http://www.llbean.com to get the outerwear you need to get the most out of winter. 
Philosophy Officially launched in Spring 2015, the Guaranteed Season After Season campaign is all about showcasing the legacy retail brand’s perfect products for every temperature and terrain. The Winter integration, or Outerwear Season, here showcases L.L.Bean’s winter products and the range of versatility, purposeful design and their leadership in sporting apparel. A new part of this campaign are L.L.Bean’s athletic partnerships, including World Champion snowboarder, Seth Wescott, and the US Ski Team. 
Media Type Television
Length
Soundtrack Song: It’s a New Day, Pts. 1 & 2 Album: It’s a New Day – So Let a Man Come In (1970) Performed b
More Information http://www.llbean.com
Mix
Executive Creative Director
Chief Creative Officer
Group Creative Director
Account Supervisor
Executive Creative Director
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