| Title | Kidnapping performance for human rights in movie theater |
| Agency | Tabasco |
| Campaign | Kidnapping performance for human rights in movie theater |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Posted | December 2013 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International. |
| Media Type | Case Study |
| Length | |
| More Information | http://marathon.amnesty.org.ua/ |
| Creative Director | Alexander Smirnov |
| Art Director | Yevgen Ovchar |
| Copywriter | Anastasia Borovik |
| Producer | Tatyana Kurmaz |
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