| Title | Dustsheet |
| Title (original language) | La Bâche |
| Agency | WNP (What's Next Partners) |
| Campaign | Dustsheet |
| Advertiser | AkzoNobel |
| Brand | Dulux |
| Date of First Broadcast/Publication | 2012 / 3 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Tagline | Make a new beginning |
| Story | Le film met en scène une jeune femme qui grâce à Dulux donne un nouveau départ à sa vie. |
| Problem | Comment nourrir l’image de leader de la marque Dulux et son mot d’ordre (« Let’s colour ») et resituer l’acte de peindre dans l’envie et non plus simplement dans le besoin fonctionnel ? |
| Media Type | Television |
| Sound Producer | AOC |
| Producer | Blue |
| Account Director | Alix Baixas |
| Creative Director | Christelle Raynal |
| Advertising Manager | Mukul Dhawan |
| Advertising Manager | Michèle Torris Klein |
| Advertising Manager | Sucheta Govil |
| TV Producer | Hélène Gasparini |
| Client Supervisor | Eric Delannoy |
More Work
SEE ALLHolland Master Launch
- BRAND:
- Holland Master
- AGENCY:
- WNP (What's Next Partners)
Stand Micro-entreprise
- BRAND:
- Hiscox
- AGENCY:
- WNP (What's Next Partners)
Small error (30 sec)
- BRAND:
- Hiscox
- AGENCY:
- WNP (What's Next Partners)
Small error (60 sec)
- BRAND:
- Hiscox
- AGENCY:
- WNP (What's Next Partners)