AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.
Amy joined Fallon in 1995 as an account supervisor, and since then has developed a diverse portfolio that demonstrates the power of creativity in building successful brands. She is classically trained with a strong packaged goods pedigree, including four years on Ralston Purina, during which Fallon won the Grand EFFIE for Dog Chow campaign and a Gold EFFIE for the re-launch of an improved formula. In 1998, was asked to help launch Fallon New York. The Account Director on three of the agency's charter clients, Amy led the integrated advertising efforts for Conseco, a Middle American financial services brand, brand advertising and strategic consulting projects for TIME, and the launch of a corporate brand initiative for Georgia-Pacific. In 2000, Amy took on the added role of Director of Business Development, leading the agency's new business efforts. In 2001, Amy helped bring in three diverse new clients in just over three months: the ultraluxury Silversea Cruises, the newly-formed National Oilheat Research Alliance, and the global agency-of-record assignment for Timberland.
Just back from maternity leave (she has a dashing young son named Sam), Amy was recently promoted to General Manager of the New York office and a member of the management committee. In addition, she continues to act as the global Group Account Director on Timberland.
Before joining Fallon, Amy spent five years at Ogilvy & Mather in New York. She began her career at Ogilvy's direct marketing agency, working on various divisions of the American Express account. After transferring to the advertising agency, Amy worked on Pond's, supporting the launch and development of several new skin care products, and on Ryder Consumer Truck Rental.
Amy is a magna cum laude graduate of Brown University. True to her Midwestern roots, she has an amazing zeal for uncovering great bargains...now in diapers and baby clothes. Edit