| Title | Fish |
| Agency | BBH |
| Campaign | Fish |
| Advertiser | Diageo |
| Brand | Johnnie Walker |
| Date of First Broadcast/Publication | 2003 / 1 |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Take the first step. Keep walking. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Production Company | Spectrecom Films |
| Post Production | Framestore |
| Special Effects / VFX | Framestore |
| Agency Producer | Amy Sugden |
| Director | Daniel Kleinman |
| Producer | Johnnie Frankel |
| Director of Photography (DOP) | Ivan Bird |
| Editing Company | Cut and Run London |
| Art Director | Neil.A Dawson |
| Copywriter | Clive Pickering |
| Editor | Steve Gandolfi |